Facebook is the largest social media as of this time. It has over 1 billion users. In other words, its roughly 1/6^th of the planet’s total population.

If Facebook is declared a country then it will be the third largest country for the world. Given the inhabitants of this nation are tech savy and elite of the world in many ways; It will be the best market to target in the world. In a nutshell no company or brand can ignore Facebook even if it want to.

When we got the seed funding to build the beta of; DecideQuick; world’s first social decision making platform, we were sure that social media will be our primary mode to get discovered. We started with our Facebook campaign targeting ‘early-adopters’. We shared things that were of interest to our targeted audience. Our page got 7K likes even before we launched our beta version. We were not just able to get some likes of our product page but we also created a mode of communicating with thousands of targeted users.

Requirements for running a successful Facebook Marketing campaign

Running a successful Campaign on Facebook requires you to have a better understanding of three things:

• The Facebook platform
• The psychology of Facebook users (Your targeted customers)
• The reason Facebook users joined Facebook

In a nutshell you must understand what made Facebook the “The Next Big Thing”.

1.Facebook Is Fun Stop Marketing

If you are on Facebook only to talk about:

• Your company
• Your products
• Your business

Please deactivate your...

I was once a newbie to blogging but now I understand the world of blogging inside-out. Especially since I founded Eegro, my digital marketing agency, I have to setup blogs for my clients and make strategies for their content marketing. Over the time my blogging skills got better and now I am running a lot of good blogs. This doesn’t means that things were always the same for me; I was once a terrible blogger.

You all will find it funny but the guy who is giving you all the wisdom i.e. ‘Me’,  His first blog was a huge FLOP. I am no more ashamed to admit this fact because I have learnt from my past mistakes and I think the hard work has paid-up in one way or the other.

Every new blogger should know a few things before starting their first blog irrespective of the purpose or niche of their new blog. Whether you are a startup blogging for leads, a person blogging for fun, or an individual looking to make a career in blogging these few lessons will help you a lot. I wish that when I was starting my first blog someone had told me the followings things.

1. People First: Everyone else is Crap

When I started my first blog I was writing SEO optimized keywords stuffed blogposts. I wanted to rank high in the search engine result pages (SERPs) and thus get more traffic. In a nutshell when I started my first blog I was writing for the ‘search engines’ and not the readers. My first blog was good in terms of visits from search engine (I just happen to knew how to trick the searc...

“I’ve always felt that public relations is much more important than advertisements. You pay $100,000 for a full-page AD, And [The Readers] don’t even look at it, but if they read a story about the genius of Donald Trump, everybody reads every word of it. In one case it costs me nothing. In the other case it costs me Millions and millions of dollars”. 

                                                                                         ~Donald Trump

Do we need huge advertisement budget to become a ‘Brand’?

“Brands are born out of Publicity”

~Laura Reis

Anita Roddick Built “The Body Shop” into a major brand of cosmetics. She did not spend a single dollar on Advertisement and other irritating Marketing Techniques.

Interestingly she traveled the world like a crusader for environment. She talked about environment and mentioned that her new range of cosmetic products is natural and never tested on animals. In reality she was on a quest for publicity that she got through numerous articles published on magazines, infinite number of Television and radio interviews about the Environment.

Step 1: Know yourself and decide what you want to be

Before you can tell the press the things they should publish you as; you should know the things you will prefer to be called

1. Determine your message by answering the following questions:

• How you are different from other companies?

Here is a little story that I first heard at a Ted talk by Seth Godin. Then I unearthed and looked into it and here is my version in detail. ‘Sliced-bread’ was invented in the year 1912 by Otto Rohwedder. Actually he made the slicing part too easy by his machine. Otto Frederick Rohwedder of Davenport, Iowa, USA invented the first loaf-at-a-time bread-slicing machine.

But even after eighteen years of first invention and two years of Improved-Version people were not paying attention to the slice-bread. This doesn’t makes it a bad invention. Sliced-bread is a text-book case of useful ‘viral’ innovation. 

• The market was big as almost everyone was eating bread
• It solved the problem of every household by making the slicing part of breads easy
• There was a BIG need that slice-bread was satisfying.

The usefulness and its implications can be understood by this letter written by a housewife to the Food Administrator.This letter was written when for a brief period the sliced bread was banned in USA during second world. 

“I should like to let you know how important sliced bread is to the morale and saneness of a household. My husband and four children are all in a rush during and after breakfast. Without ready-sliced bread I must do the slicing for toast—two pieces for each one—that’s ten. For their lunches I must cut by hand at least twenty slices, for two sandwiches apiece. Afterward I make my own toast. Twenty-two slices of bread to be cut in a hurry”

[Source : Wikipedia]

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There are many ‘tips and tricks’ blogs in the field of digital marketing. Too many self-proclaimed experts provide all kind of advices. Every New Marketer has these two confusions:

• Which advises to follow? (When one advice contradicts another)
• Who are the real experts? (It is a hard question to answer in a world where every one claims to be an expert)

When I began my venture into the world of inbound marketing, I I assumed that every advice is coming from experts. The problem was that they were all saying the same thing and without much depth. There was too much ‘noise’. I had to find out the signals out of the ‘Noise’.

I wasted some considerable amount of time in realizing who the real experts are. These experts were offering unique and creative advices and sharing useful resources. So after 5 years of Digital Inbound Marketing experience I have found the following resources really helpful. Even to this day they provide the best and most updated information. I hope you will find them equally helpful.

Social Media Blog Resources

The world of Social Media is in a growing state and it takes an expert input to stay on top of it. Here is a list of blogs that I regularly read to get the most updated information, best practices and innovative ideas:

1. Social Media Examiner – Michael Stelzner runs this blog and I have subscribed to it to get the best guides and tutorials for mastering the social media-marketing world...

Can a skyscraper be built without the big machines?Can a farmer grow a crop with just seeds and without using any tool for ploughing the farm, sowing the seeds and harvesting the crops? The farmer can’t

I am not saying a man with a ‘will’ cannot do all that’s mentioned above; but it is going to be mighty hard.Similarly you as a marketer are doing things but with too much effort and hardship.

Time Saving Tools for Marketer

Marketing effectively and producing results is just like growing crops or construction work. Like you need building material and the tools to construct something solid similarly you need vital products and the right tools.

You can of course try and start to boost your traffic; and increase sales; and double your conversion; but without the right tools it will be a long and hard journey.

Here are a few tools that are available for free( in part)  and paid( Complete). They are of great use and help save lot of efforts and time.

#1Essential Marketing Tool: IFTTT

Ever wondered how much easy life would be if the following things happen Automatically:

• Your latest blogpost or site update gets published on Facebook, Twitter, Google+, Linkedin and Pinterest without you going on these sites.
• You get email for every sale made
• Get notified of your competitor’s new activities

If you want all these things and many more to be done automatically then IFTTT  is your Tool.

If This Then That: That’s is the full form of it...